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British Airways Moving to Dynamic Awards Pricing: What That Means for You

The British Airways Executive Club is already less than stellar with its major fuel charges, poor mileage-earning and expensive premium cabin long haul awards. Now it looks like things are going to get worse with upcoming revenue-based redemptions. Air France KLM put the same policy into place in June and it looks like British Airways is following suit in 2018.

So, what does this mean for you? While British Airways will try to pass this off as a benefit, what it really means is that some awards will be more expensive than others. Unfortunately, the ones at the top of the list will be the ones you most want to redeem, making them harder and more expensive to get than they would’ve been previously. The less costly awards will be those that you probably don’t care about.

Will this tiering of awards apply to all flights? We’re not sure. It’s been suggested that the dynamic pricing could apply only to last seat availability based on ticket price or “last minute bookings,” but we’ll have to wait and see to be certain.

British Airways seems to be doing more and more to put their customers off. They’re certainly making it difficult to fly for a decent value and this is just one more reason to avoid the Executive Club altogether.

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